A drive against malnutrition

Press release                       Chandigarh                          Dated: 24/06/2015

Work shop on Food Fortification organized by CII-FACE; GAIN; and Consumer VOICE

War on malnutrition can be won through food fortification

We need to wholeheartedly support this initiative –Dr.  Anshu Kataria- President Chandigarh Management Association

Chandigarh June 24: Confederation of Indian Industries – Food and Agriculture Center of Excellence (CII-FACE), Global Alliance for Improved Nutrition (GAIN), and Consumer VOICE jointly launched “A drive against malnutrition” by holding a STAKEHOLDER’s Workshop at Mohali in collaboration with Citizen Awareness Group.

In this well attended workshop speakers highlighted the need for Food Fortification and its importance for attacking malnutrition as well as life style related health issues. Mr. Ashim Sanyal, Chief Operating Officer Consumer VOCE explained why food fortification for micronutrient deficiencies is the need of the hour, how it is done and which staple foods are targeted.

Food fortification is increasingly recognized as an effective complementary strategy to combat malnutrition. Staple food fortification, i.e. through the fortification of commonly consumed staples such as wheat flour, edible oil, milk and salt, offers an ideal mechanism to deliver critical vitamins and minerals, such as iron, folic acid, vitamins A, D, B12 and similar to large populations thereby slowly but surely building resilience resulting in positive health and nutritional outcomes. In India, there are several examples of staple food fortification with Iodised Salt being the most recognized public nutrition initiative of the Government of India.

There was a very active participation by audience including Mr.Vinod Kapoor who shared his experience in food fortification. Mr. Surendra Verma  of Citizen Awareness Group welcomed the gathering which included Chandigarh Management Association who were also main support organization with Mr. Jagtaran Singh Nayyar and Mr. JN Vohra.

Media also actively supported this intuitive including Dr. Deepti Shastri.

Dr. S.K. Surila, Ex. Civil Surgeon, Mohali presented the work done on Food Fortification in Mohali and its overall impact on Punjab population.

Audience consisted of knowledgeable and committed opinion leaders who participated actively with a commitment to spread the message wider.

Now our media friends are requested to spread this message the benefit of general population.

Contact: Consumer VOICE – Ph: 9350998460 OR Mr. Surinder Verma Ph:9643818805